Bimbo's Artesano The Town 2025

Client: Bimbo Artesano  |   2025   |   Art Direction, Key Visual, Brand Activation

Development of the campaign Key Visual and art direction for Bimbo Artesano’s brand activation at The Town 2025, one of Brazil’s major music festivals.

The project involved adapting the visual communication throughout the container’s interior, developing the layout for a custom product display unit, and designing printed menus and digital menus displayed on an outdoor TV screen.

Each touchpoint was designed to maintain visual consistency while supporting product visibility, customer engagement, and the overall brand experience.