Lacoste L.12.12 Light Pop-Up Store

Spatial art direction and retail adaptation of Lacoste’s existing L.12.12 Light campaign for a retail space at Shopping Pátio Higienópolis, one of São Paulo’s prominent shopping destinations. Working with established campaign assets, the project involved defining the store layout, floor plan, and placement of visual elements to create a cohesive brand experience tailored to the space.